We started out in 1992, making clothing that worked well for climbing and yoga. It turned out that the clothing worked well for lots of other passions too, so we added new products with “purpose” in mind and scoured the world for design inspiration.
Breath, life, vitality of the spirit. These qualities infuse not only our name, but also our aspirations, the things we make and how we make them. Welcome to mindfully designed, built to last products.
We cut and sewed clothing in our garage and shipped it to customers in surplus fruit boxes gathered from the local grocery store. For hangtags, we ground up old newspapers, added essential oils and cut out the handmade paper with a pizza cutter. Our first employee slept on a hinged bed that turned into a shipping table by day.